Advertising is one of the most effective tools that manufacturing companies can utilize to create more demands for their product on account of it’s capacity to reach a large number of people at a relatively short time and cost. It involves the creation of demand for products and services with use of written, printed, spoken words, picture and diagrams. Not only that, skillfully planned and directed advertising not only at home, but also abroad overcome prejudice combat, foreign competition, establish new habit, build good will creates employment, increase productivity, multiply sales and thus, lay a solid foundation for sustained economic development of any country. One contends that advertising is one of the most powerful socializing forces in culture.
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