Marketing There are 5 Quality Materials available

THE QUALITY PERCEPTIONS OF RAINBOW TROUT DEFINED BY DIFFERENT FIS... Marketing

Abstract: In this study we apply Analytical Hierarchy Process (AHP) to examine the similarities and differences of the quality perceptions of different fish market sectors. In order to make this analyses, a hierarchic model of the total quality of fresh rainbow trout (Oncorhyncus mykiss) fillets was... Continue Reading

MEASURING THE EFFECTS OF THE 199899 PAN-EUROPEAN SALMON MARKETING... Marketing

Abstract. In July 1997 a trade agreement between Norway and the European Union went into effect. The agreement specifies an increase in the export levy on Norwegian salmon entering the EU from 0.75% to 3.00% ad valorem. The proceeds of the levy are to be used by the Norwegian Seafood Export Council... Continue Reading

CONSUMER CHOICE FOR QUALITY AND SUSTAINABILITY IN SEAFOOD PRODUCT... Marketing

Abstract. There has been a growing interest in recent years in the potential use of product differentiation (through eco-type labelling) as a means of promoting and rewarding the sustainable management and exploitation of fish stocks. This interest is marked by the growing literature on the topic, e... Continue Reading

AN EXAMINATION OF THE SHRIMP FUTURES MARKET Marketing

Abstract. The only two seafood commodities traded in futures markets are frozen white and black tiger shrimps on the Minneapolis Grain Exchange (MGE). These two contracts, however, have failed to attract the expected trade volume based on the underlying shrimp cash market flow. First, we investiga... Continue Reading

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRI... Marketing

Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources i... Continue Reading

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